Mason, J., & Mayer, M. L. (1990). Modern Retailing: Theory and Practice (5. ed.). Irwin.
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Chicago Style (17th ed.) Citation
Mason, J.Barry, and Morris L. Mayer. Modern Retailing: Theory and Practice. 5. ed. Homewood: Irwin, 1990.
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MLA (9th ed.) Citation
Mason, J.Barry, and Morris L. Mayer. Modern Retailing: Theory and Practice. 5. ed. Irwin, 1990.
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Warning: These citations may not always be 100% accurate.