APA (7th ed.) Citation
Gilly, M. C., Pride, W. M., & Ferrell, O. C. (1989). Marketing Cases (4. ed.). Houghton Mifflin Co.
Chicago Style (17th ed.) Citation
Gilly, Mary C., William M. Pride, and O. C. Ferrell. Marketing Cases. 4. ed. Boston: Houghton Mifflin Co, 1989.
MLA (9th ed.) Citation
Gilly, Mary C., et al. Marketing Cases. 4. ed. Houghton Mifflin Co, 1989.
Warning: These citations may not always be 100% accurate.