Fisher, C. M., Pritchett, T. K., & Schoell, W. F. (1988). Study Guide for Marketing: Contemporary Concepts and Practices (3. ed.). Allyn and Bacon.
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Chicago Style (17th ed.) Citation
Fisher, Caroline M., Thomas K. Pritchett, and William F. Schoell. Study Guide for Marketing: Contemporary Concepts and Practices. 3. ed. Boston: Allyn and Bacon, 1988.
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MLA (9th ed.) Citation
Fisher, Caroline M., et al. Study Guide for Marketing: Contemporary Concepts and Practices. 3. ed. Allyn and Bacon, 1988.
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Warning: These citations may not always be 100% accurate.