Cannon, T. (1992). Basic Marketing: Principles and Practice (3. ed.). Cassell.
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Chicago Style (17th ed.) Citation
Cannon, Tom. Basic Marketing: Principles and Practice. 3. ed. London: Cassell, 1992.
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MLA (9th ed.) Citation
Cannon, Tom. Basic Marketing: Principles and Practice. 3. ed. Cassell, 1992.
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Warning: These citations may not always be 100% accurate.