APA (7th ed.) Citation
Cannon, T. (1992). Basic Marketing: Principles and Practice (3. ed.). Cassell.
Chicago Style (17th ed.) Citation
Cannon, Tom. Basic Marketing: Principles and Practice. 3. ed. London: Cassell, 1992.
MLA (9th ed.) Citation
Cannon, Tom. Basic Marketing: Principles and Practice. 3. ed. Cassell, 1992.
Warning: These citations may not always be 100% accurate.