APA (7th ed.) Citation
Bateson, J. E. (1989). Managing Services Marketing: Text and Readings (1. ed.). The Dryden Press.
Chicago Style (17th ed.) Citation
Bateson, John E.G. Managing Services Marketing: Text and Readings. 1. ed. Chicago: The Dryden Press, 1989.
MLA (9th ed.) Citation
Bateson, John E.G. Managing Services Marketing: Text and Readings. 1. ed. The Dryden Press, 1989.
Warning: These citations may not always be 100% accurate.