APA (7th ed.) Citation
Peter, J. P., & Olson, J. C. (1990). Consumer Behavior and Marketing Strategy (2. ed.). Irwin.
Chicago Style (17th ed.) Citation
Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 2. ed. Homewood: Irwin, 1990.
MLA (9th ed.) Citation
Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 2. ed. Irwin, 1990.
Warning: These citations may not always be 100% accurate.