Mowen, J. C. (1990). Consumer Behavior (2. ed.). MacMillan Publ. Co.
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Chicago Style (17th ed.) Citation
Mowen, John C. Consumer Behavior. 2. ed. New York: MacMillan Publ. Co, 1990.
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MLA (9th ed.) Citation
Mowen, John C. Consumer Behavior. 2. ed. MacMillan Publ. Co, 1990.
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Warning: These citations may not always be 100% accurate.