Belch, G. E., & Belch, M. A. (1990). Introduction to Advertising and Promotion Management (1. ed.). Irwin.
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Citação norma Chicago
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion Management. 1. ed. Homewood: Irwin, 1990.
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Citação norma MLA
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion Management. 1. ed. Irwin, 1990.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.