Bovée, C. L., & Arens, W. F. (1992). Contemporary Advertising (4. ed.). IRWIN.
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Chicago Style (17th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 4. ed. Homewood: IRWIN, 1992.
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MLA (9th ed.) Citation
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 4. ed. IRWIN, 1992.
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Warning: These citations may not always be 100% accurate.