(1988). Marketing Decision Making: Analytic Framework and Cases (4. ed.). South-Western Publ. Co.
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Chicago Style (17th ed.) Citation
Marketing Decision Making: Analytic Framework and Cases. 4. ed. Cincinnati: South-Western Publ. Co, 1988.
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MLA (9th ed.) Citation
Marketing Decision Making: Analytic Framework and Cases. 4. ed. South-Western Publ. Co, 1988.
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Warning: These citations may not always be 100% accurate.