APA (7th ed.) Citation
Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1980). Marketing: Contemporary Dimensions (2. ed.). Houghton Mifflin Co.
Chicago Style (17th ed.) Citation
Robicheaux, Robert A., William M. Pride, and O. C. Ferrell. Marketing: Contemporary Dimensions. 2. ed. Boston: Houghton Mifflin Co, 1980.
MLA (9th ed.) Citation
Robicheaux, Robert A., et al. Marketing: Contemporary Dimensions. 2. ed. Houghton Mifflin Co, 1980.
Warning: These citations may not always be 100% accurate.