APA (7th ed.) Citation
Cunningham, W. H., & Cunningham, I. C. (1981). Marketing: <A> Managerial Approach (1. ed.). South-Western Publ. Co.
Chicago Style (17th ed.) Citation
Cunningham, William H., and Isabella C.M Cunningham. Marketing: <A> Managerial Approach. 1. ed. Cincinnati: South-Western Publ. Co, 1981.
MLA (9th ed.) Citation
Cunningham, William H., and Isabella C.M Cunningham. Marketing: <A> Managerial Approach. 1. ed. South-Western Publ. Co, 1981.
Warning: These citations may not always be 100% accurate.