APA (7th ed.) Citation
Kurtz, D. L., & Boone, L. E. (1987). Marketing (3. ed.). Dryden Press.
Chicago Style (17th ed.) Citation
Kurtz, David L., and Louis E. Boone. Marketing. 3. ed. Chicago: Dryden Press, 1987.
MLA (9th ed.) Citation
Kurtz, David L., and Louis E. Boone. Marketing. 3. ed. Dryden Press, 1987.
Warning: These citations may not always be 100% accurate.