APA (7th ed.) Citation
Dahringer, L., & Guseman, D. (1980). <A> Primer for Marketing Decision Making (1. ed.). Random House.
Chicago Style (17th ed.) Citation
Dahringer, Lee, and Dennis Guseman. <A> Primer for Marketing Decision Making. 1. ed. New York: Random House, 1980.
MLA (9th ed.) Citation
Dahringer, Lee, and Dennis Guseman. <A> Primer for Marketing Decision Making. 1. ed. Random House, 1980.
Warning: These citations may not always be 100% accurate.