Dahringer, L., & Guseman, D. (1980). <A> Primer for Marketing Decision Making (1. ed.). Random House.
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Chicago Style (17th ed.) Citation
Dahringer, Lee, and Dennis Guseman. <A> Primer for Marketing Decision Making. 1. ed. New York: Random House, 1980.
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MLA (9th ed.) Citation
Dahringer, Lee, and Dennis Guseman. <A> Primer for Marketing Decision Making. 1. ed. Random House, 1980.
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Warning: These citations may not always be 100% accurate.