APA (7th ed.) Citation
Peterson, R. T. (1989). Principles of Marketing (1. ed.). Harcourt Brace Jovanovich.
Chicago Style (17th ed.) Citation
Peterson, Robin T. Principles of Marketing. 1. ed. San Diego: Harcourt Brace Jovanovich, 1989.
MLA (9th ed.) Citation
Peterson, Robin T. Principles of Marketing. 1. ed. Harcourt Brace Jovanovich, 1989.
Warning: These citations may not always be 100% accurate.