McCarthy, J. E., & Perreault, W. D. (1990). Basic marketing: <a> managerial approach (10. ed.). Irwin.
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Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and Wiliam D. Perreault. Basic Marketing: <a> Managerial Approach. 10. ed. Homewood: Irwin, 1990.
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MLA (9th ed.) Citation
McCarthy, Jerome E., and Wiliam D. Perreault. Basic Marketing: <a> Managerial Approach. 10. ed. Irwin, 1990.
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Warning: These citations may not always be 100% accurate.