APA (7th ed.) Citation
Boone, L. E., & Kurtz, D. L. (1995). Contemporary Marketing Plus (8. ed.). The Dryden Press.
Chicago Style (17th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing Plus. 8. ed. Fort Worth: The Dryden Press, 1995.
MLA (9th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing Plus. 8. ed. The Dryden Press, 1995.
Warning: These citations may not always be 100% accurate.