Cita APA (7a ed.)
Bateson, J. E. (1995). Managing Services Marketing: Text and Readings (3. ed.). The Dryden Press.
Cita Chicago Style (17a ed.)
Bateson, John E.G. Managing Services Marketing: Text and Readings. 3. ed. Fort Worth: The Dryden Press, 1995.
Cita MLA (9a ed.)
Bateson, John E.G. Managing Services Marketing: Text and Readings. 3. ed. The Dryden Press, 1995.
Precaución: Estas citas no son 100% exactas.