APA (7th ed.) Citation
Jain, S. C. (1981). Marketing Planning & Strategy (1. ed.). South-Western Publ. Co.
Chicago Style (17th ed.) Citation
Jain, Subhash C. Marketing Planning & Strategy. 1. ed. Cincinnati: South-Western Publ. Co, 1981.
MLA (9th ed.) Citation
Jain, Subhash C. Marketing Planning & Strategy. 1. ed. South-Western Publ. Co, 1981.
Warning: These citations may not always be 100% accurate.