Bearden, W. O., Netemeyer, R. G., & Mobley, M. F. (1993). Handbook of marketing scales: Multi-Item measures for marketing and consumer behavior research (1. ed.). SAGE Publ.
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Citação norma Chicago
Bearden, William O., Richard G. Netemeyer, and Mary F. Mobley. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 1. ed. Newbury Park: SAGE Publ, 1993.
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Citação norma MLA
Bearden, William O., et al. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 1. ed. SAGE Publ, 1993.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.