APA (7th ed.) Citation
Hisrich, R. D., & Peters, M. P. (1991). Marketing Decisions for New and Mature Products (2. ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2. ed. Upper Saddle River: Prentice Hall, 1991.
MLA (9th ed.) Citation
Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2. ed. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.