APA (7th ed.) Citation
Buell, V. P. (1986). Handbook of Modern Marketing (2. ed.). MacGraw-Hill.
Chicago Style (17th ed.) Citation
Buell, Victor P. Handbook of Modern Marketing. 2. ed. New York: MacGraw-Hill, 1986.
MLA (9th ed.) Citation
Buell, Victor P. Handbook of Modern Marketing. 2. ed. MacGraw-Hill, 1986.
Warning: These citations may not always be 100% accurate.