Belch, G. E., & Belch, M. A. (1993). Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective (2. ed.). Irwin.
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Chicago Style (17th ed.) Citation
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Burr Ridge: Irwin, 1993.
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MLA (9th ed.) Citation
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Irwin, 1993.
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Warning: These citations may not always be 100% accurate.