APA (7th ed.) Citation
Rice, C. S. (1986). Marketing Planning Strategies: <A> Guide for Small or Medium-sized Companies (2. ed.). The Dartnell Corporation.
Chicago Style (17th ed.) Citation
Rice, Craig S. Marketing Planning Strategies: <A> Guide for Small or Medium-sized Companies. 2. ed. Chicago: The Dartnell Corporation, 1986.
MLA (9th ed.) Citation
Rice, Craig S. Marketing Planning Strategies: <A> Guide for Small or Medium-sized Companies. 2. ed. The Dartnell Corporation, 1986.
Warning: These citations may not always be 100% accurate.