Kotler, P. (1984). Marketing Management: Analysis, Planning, and Control (5. ed.). Prentice Hall.
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Citação norma Chicago
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5. ed. Englewood Cliffs: Prentice Hall, 1984.
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Citação norma MLA
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5. ed. Prentice Hall, 1984.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.