Cita APA (7a ed.)
Kotler, P. (1984). Marketing Management: Analysis, Planning, and Control (5. ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5. ed. Englewood Cliffs: Prentice Hall, 1984.
Cita MLA (9a ed.)
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 5. ed. Prentice Hall, 1984.
Precaución: Estas citas no son 100% exactas.