MacKenna, R. (1991). Relationship Marketing: Successful Strategies for the Age of the Customer (1. ed.). Addison-Wesley Publ. Co.
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Citação norma Chicago
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Reading: Addison-Wesley Publ. Co, 1991.
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Citação norma MLA
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Addison-Wesley Publ. Co, 1991.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.