Cita APA (7a ed.)
MacKenna, R. (1991). Relationship Marketing: Successful Strategies for the Age of the Customer (1. ed.). Addison-Wesley Publ. Co.
Cita Chicago Style (17a ed.)
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Reading: Addison-Wesley Publ. Co, 1991.
Cita MLA (9a ed.)
MacKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. 1. ed. Addison-Wesley Publ. Co, 1991.
Precaución: Estas citas no son 100% exactas.