APA (7th ed.) Citation
(1996). Principles of Marketing (1. ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Principles of Marketing. 1. ed. London: Prentice Hall, 1996.
MLA (9th ed.) Citation
Principles of Marketing. 1. ed. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.