APA (7th ed.) Citation
Schultz, D. E., Robinson, W. A., & Petrison, L. A. (1994). Sales promotion essentials: <the> 10 basic sales promotion techniques... and how to use them (2. ed.). NTC Business Books.
Chicago Style (17th ed.) Citation
Schultz, Don E., William A. Robinson, and Lisa A. Petrison. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. Lincolnwood: NTC Business Books, 1994.
MLA (9th ed.) Citation
Schultz, Don E., et al. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. NTC Business Books, 1994.
Warning: These citations may not always be 100% accurate.