Cita APA (7a ed.)
Schultz, D. E., Robinson, W. A., & Petrison, L. A. (1994). Sales promotion essentials: <the> 10 basic sales promotion techniques... and how to use them (2. ed.). NTC Business Books.
Cita Chicago Style (17a ed.)
Schultz, Don E., William A. Robinson, y Lisa A. Petrison. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. Lincolnwood: NTC Business Books, 1994.
Cita MLA (9a ed.)
Schultz, Don E., et al. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. NTC Business Books, 1994.
Precaución: Estas citas no son 100% exactas.