Schultz, D. E., Robinson, W. A., & Petrison, L. A. (1994). Sales promotion essentials: <the> 10 basic sales promotion techniques... and how to use them (2. ed.). NTC Business Books.
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Chicago Style (17th ed.) Citation
Schultz, Don E., William A. Robinson, and Lisa A. Petrison. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. Lincolnwood: NTC Business Books, 1994.
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MLA (9th ed.) Citation
Schultz, Don E., et al. Sales Promotion Essentials: <the> 10 Basic Sales Promotion Techniques... and How to Use Them. 2. ed. NTC Business Books, 1994.
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Warning: These citations may not always be 100% accurate.