Edwards, C. M., & Lebowitz, C. F. (1981). Retail Advertising and Sales Promotion (4. ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Edwards, Charles M., and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4. ed. Englewood Cliffs: Prentice Hall, 1981.
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MLA (9th ed.) Citation
Edwards, Charles M., and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4. ed. Prentice Hall, 1981.
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Warning: These citations may not always be 100% accurate.