Cravens, D. W. (1982). Strategic Marketing (1. ed.). Irwin.
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Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. 1. ed. Homewood: Irwin, 1982.
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MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. 1. ed. Irwin, 1982.
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Warning: These citations may not always be 100% accurate.