Peterson, R. (1977). Marketing: <A> Contemporary Introduction (1. ed.). John Wiley and Sons.
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Chicago Style (17th ed.) Citation
Peterson, Robin. Marketing: <A> Contemporary Introduction. 1. ed. Santa Barbara: John Wiley and Sons, 1977.
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MLA (9th ed.) Citation
Peterson, Robin. Marketing: <A> Contemporary Introduction. 1. ed. John Wiley and Sons, 1977.
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Warning: These citations may not always be 100% accurate.