Macrae, C. (1996). <The> Brand Chartering Handbook: How Brand Organizations Learn Living Scripts (1. ed.). Addison-Wesley Publ. Co.
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Chicago Style (17th ed.) Citation
Macrae, Chris. <The> Brand Chartering Handbook: How Brand Organizations Learn Living Scripts. 1. ed. Harlow: Addison-Wesley Publ. Co, 1996.
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MLA (9th ed.) Citation
Macrae, Chris. <The> Brand Chartering Handbook: How Brand Organizations Learn Living Scripts. 1. ed. Addison-Wesley Publ. Co, 1996.
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Warning: These citations may not always be 100% accurate.