APA (7th ed.) Citation
Aaker, D. A., & Day, G. S. (1980). Marketing Research: Private and Public Sector Decisions (1. ed.). John Wiley and Sons.
Chicago Style (17th ed.) Citation
Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. 1. ed. New York: John Wiley and Sons, 1980.
MLA (9th ed.) Citation
Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. 1. ed. John Wiley and Sons, 1980.
Warning: These citations may not always be 100% accurate.