Aaker, D. A., & Day, G. S. (1980). Marketing Research: Private and Public Sector Decisions (1. ed.). John Wiley and Sons.
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Citação norma Chicago
Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. 1. ed. New York: John Wiley and Sons, 1980.
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Citação norma MLA
Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. 1. ed. John Wiley and Sons, 1980.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.