APA (7th ed.) Citation
Davidson, H. (1987). Offensive Marketing or How To Make Your Competitors Followers (1. ed.). Penguin Books.
Chicago Style (17th ed.) Citation
Davidson, Hugh. Offensive Marketing or How To Make Your Competitors Followers. 1. ed. London: Penguin Books, 1987.
MLA (9th ed.) Citation
Davidson, Hugh. Offensive Marketing or How To Make Your Competitors Followers. 1. ed. Penguin Books, 1987.
Warning: These citations may not always be 100% accurate.