Cateora, P. R. (1987). International Marketing (6. ed.). IRWIN.
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Chicago Style (17th ed.) Citation
Cateora, Philip R. International Marketing. 6. ed. Homewood: IRWIN, 1987.
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MLA (9th ed.) Citation
Cateora, Philip R. International Marketing. 6. ed. IRWIN, 1987.
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Warning: These citations may not always be 100% accurate.