APA (7th ed.) Citation
Kress, G. (1988). Marketing Research (3. ed.). Prentice-Hall.
Chicago Style (17th ed.) Citation
Kress, George. Marketing Research. 3. ed. Englewood Cliffs: Prentice-Hall, 1988.
MLA (9th ed.) Citation
Kress, George. Marketing Research. 3. ed. Prentice-Hall, 1988.
Warning: These citations may not always be 100% accurate.