Gaul, W., & Both, M. (1990). Computergestütztes Marketing (1. Aufl.). Springer.
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Citação norma Chicago
Gaul, Wolfgang, and Martin Both. Computergestütztes Marketing. 1. Aufl. Berlin: Springer, 1990.
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Citação norma MLA
Gaul, Wolfgang, and Martin Both. Computergestütztes Marketing. 1. Aufl. Springer, 1990.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.