APA (7th ed.) Citation
Pride, W. M., & Ferrell, O. C. (1989). Marketing: Concepts and Strategies (6. ed.). Houghton Mifflin Company.
Chicago Style (17th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 6. ed. Boston: Houghton Mifflin Company, 1989.
MLA (9th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 6. ed. Houghton Mifflin Company, 1989.
Warning: These citations may not always be 100% accurate.