Assael, H. (1984). Consumer behavior and marketing action (2. ed.). Kent Publ. Co.
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Chicago Style (17th ed.) Citation
Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Boston: Kent Publ. Co, 1984.
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MLA (9th ed.) Citation
Assael, Henry. Consumer Behavior and Marketing Action. 2. ed. Kent Publ. Co, 1984.
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Warning: These citations may not always be 100% accurate.