APA (7th ed.) Citation
Engel, J. F., & Talarzyk, W. W. (1984). Cases in promotional strategy (Rev. ed.).
Chicago Style (17th ed.) Citation
Engel, James F., and W. Wayne Talarzyk. Cases in Promotional Strategy. Rev. ed. Homewood, 1984.
MLA (9th ed.) Citation
Engel, James F., and W. Wayne Talarzyk. Cases in Promotional Strategy. Rev. ed. 1984.
Warning: These citations may not always be 100% accurate.