APA (7th ed.) Citation
Kollat, D. T., Blackwell, R. D., & Engel, J. F. (1970). Research in consumer behavior. Holt, Rinehart and Winston, Inc.
Chicago Style (17th ed.) Citation
Kollat, David T., Roger D. Blackwell, and James F. Engel. Research in Consumer Behavior. New York: Holt, Rinehart and Winston, Inc, 1970.
MLA (9th ed.) Citation
Kollat, David T., et al. Research in Consumer Behavior. Holt, Rinehart and Winston, Inc, 1970.
Warning: These citations may not always be 100% accurate.