Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. MacGraw-Hill Book Company.
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Chicago Style (17th ed.) Citation
Rossiter, John R., and Larry Percy. Advertising and Promotion Management. New York: MacGraw-Hill Book Company, 1987.
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MLA (9th ed.) Citation
Rossiter, John R., and Larry Percy. Advertising and Promotion Management. MacGraw-Hill Book Company, 1987.
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Warning: These citations may not always be 100% accurate.