Cita APA (7a ed.)
Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. MacGraw-Hill Book Company.
Cita Chicago Style (17a ed.)
Rossiter, John R., y Larry Percy. Advertising and Promotion Management. New York: MacGraw-Hill Book Company, 1987.
Cita MLA (9a ed.)
Rossiter, John R., y Larry Percy. Advertising and Promotion Management. MacGraw-Hill Book Company, 1987.
Precaución: Estas citas no son 100% exactas.