Dirksen, C. J., Kroeger, A., & Nicosia, F. M. (1977). Advertising principles, problems, and cases (5. ed.). Richard D. Irwin, INC.
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Chicago Style (17th ed.) Citation
Dirksen, Charles J., Arthur Kroeger, and Francesco M. Nicosia. Advertising Principles, Problems, and Cases. 5. ed. Homewood: Richard D. Irwin, INC, 1977.
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MLA (9th ed.) Citation
Dirksen, Charles J., et al. Advertising Principles, Problems, and Cases. 5. ed. Richard D. Irwin, INC, 1977.
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Warning: These citations may not always be 100% accurate.