Fletcher, A. D., & Bowers, T. A. (1979). Fundamentals of advertising research. Grid Publishing, Inc.
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Citação norma Chicago
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Columbus: Grid Publishing, Inc, 1979.
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Citação norma MLA
Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Grid Publishing, Inc, 1979.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.