Smykay, E. W., Higby, M. A., & Harris, B. F. (1977). Marketing processes: <a> decision making approach. Mindenhall.
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Citação norma Chicago
Smykay, Edward W., Mary A. Higby, and Brian F. Harris. Marketing Processes: <a> Decision Making Approach. [S.l.]: Mindenhall, 1977.
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Citação norma MLA
Smykay, Edward W., et al. Marketing Processes: <a> Decision Making Approach. Mindenhall, 1977.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.