Buzzell, R. D., & Gale, B. T. (1987). <The> PIMS principles: Linking strategy to performance. The Free Press.
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Citação norma Chicago
Buzzell, Robert D., and Bradley T. Gale. <The> PIMS Principles: Linking Strategy to Performance. New York: The Free Press, 1987.
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Citação norma MLA
Buzzell, Robert D., and Bradley T. Gale. <The> PIMS Principles: Linking Strategy to Performance. The Free Press, 1987.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.