APA (7th ed.) Citation
Howard, J. A. (1973). Marketing Management: Operating, strategic, and administrative (3. ed.). Richard D. Irwin, INC.
Chicago Style (17th ed.) Citation
Howard, John A. Marketing Management: Operating, Strategic, and Administrative. 3. ed. Homewood: Richard D. Irwin, INC, 1973.
MLA (9th ed.) Citation
Howard, John A. Marketing Management: Operating, Strategic, and Administrative. 3. ed. Richard D. Irwin, INC, 1973.
Warning: These citations may not always be 100% accurate.