Davis, R. T., Boyd, H. W., Jr, & Webster, F. E., Jr. (1984). Marketing management casebook (4. ed.). Richard D. Irwin, INC.
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Chicago Style (17th ed.) Citation
Davis, Robert T., Harper W. Boyd, Jr, and Frederick E. Webster, Jr. Marketing Management Casebook. 4. ed. Homewood: Richard D. Irwin, INC, 1984.
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MLA (9th ed.) Citation
Davis, Robert T., et al. Marketing Management Casebook. 4. ed. Richard D. Irwin, INC, 1984.
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Warning: These citations may not always be 100% accurate.