Pride, W. M., & Ferrell, O. C. (1991). Marketing: Concepts and strategies (7. ed.). Houghton Mifflin Company.
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Chicago Style (17th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 7. ed. Boston: Houghton Mifflin Company, 1991.
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MLA (9th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 7. ed. Houghton Mifflin Company, 1991.
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Warning: These citations may not always be 100% accurate.