Cita APA (7a ed.)
Pride, W. M., & Ferrell, O. C. (1991). Marketing: Concepts and strategies (7. ed.). Houghton Mifflin Company.
Cita Chicago Style (17a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 7. ed. Boston: Houghton Mifflin Company, 1991.
Cita MLA (9a ed.)
Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 7. ed. Houghton Mifflin Company, 1991.
Precaución: Estas citas no son 100% exactas.