Bagozzi, R. P. (1986). Principles of marketing management. SRA.
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Chicago Style (17th ed.) Citation
Bagozzi, Richard P. Principles of Marketing Management. Chicago: SRA, 1986.
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MLA (9th ed.) Citation
Bagozzi, Richard P. Principles of Marketing Management. SRA, 1986.
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Warning: These citations may not always be 100% accurate.