APA (7th ed.) Citation
Bagozzi, R. P. (1986). Principles of marketing management. SRA.
Chicago Style (17th ed.) Citation
Bagozzi, Richard P. Principles of Marketing Management. Chicago: SRA, 1986.
MLA (9th ed.) Citation
Bagozzi, Richard P. Principles of Marketing Management. SRA, 1986.
Warning: These citations may not always be 100% accurate.